The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

100+ New Jersey Drivers Licensing Exam Facts That You Need To Know: Quick Review for the Written Test
Prepare for the New Jersey's Driver's Written Exam. Know the 100+ important facts for the test. Be prepared to ace the exam!
Catholic Home Schooling: A Handbook for Parents
Mary Kay Clark, the director of the accredited and successful Seton Home Study School shows parents why and how to teach their children at home, giving scores of practical examples and setting forth the spiritual, moral and academic advantages. The book includes chapters by several experts and covers Catholic curriculum, textbooks, Catholic family life, legal aspects, discipline, socialization, home management, using computers, children with learning disabilities, single-parent home schooling, t...
A Reason For® Reading
A Reason For® Reading offers a series of over 100 Leveled Readers that provide small increases in difficulty from level to level. These colorful books feature Scripture stories and Christian value themes. Story Guides include high-frequency words, teaching ideas, discussion questions, and much more.
Waldorf Education: A Family Guide
Waldorf Education finds itself catapulted from its humble beginnings 80 years ago into the midst of the central educational and social issues of this decade.What draws parents and educators toward Waldorf Education today? "Waldorf Education - A Family Guide" offers a "first look" for parents and educators into the history, philosophy, curriculum, and traditions of this unique education. This comprehensive book is a collection of articles describing the world of Waldorf Education - the fastest gr...
Pass Your New York DMV Test Guaranteed! 50 Real Test Questions! New York DMV Practice Test Questions
This book is written by a former DMV classroom instructor. He shares the 50 most common questions and answers to the New York DMV written test. A great guide to help your teen pass the DMV test on their first try.